Facebook recently announced its own flavor or VitaminWater, “Connect.” This is pretty strange bran extension, given Facebook is a social platform and Vitamin Water is a flavored drink. Where’s the connection? (too much?)
The new flavor and label are a result of a contest from VitaminWater’s Facebook page, so there is at least one connection. It’s an interesting branding idea, taking something that is completely user-based and making a user-based brand extension.
This isn’t the first time VitaminWater has made strange connections. Who remembers Fifty Cent’s flavor, or Kelly Clarkson’s? I don’t really associate Fifty Cent with a specific taste, nor do I want to.
“Connect” features caffeine and eight “key ingredients,” which might be appealing to Facebook’s core users. ‘Drink more Connect so you can stay up later Facebook-stalking.’ There might be something to that.
For me, anyway, at the end of the day it comes down to taste. I am not going to shovel out a few bucks for a gross tasking water-juice, it needs to taste good.
Has anyone tried a sample? How does it taste?