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Will you be the next YouTube sensation?

December 17, 2009

Pete Cashmore, founder and CEO of a favorite blog, Mashable, wrote his weekly CNN.com column about the formula for viral video success.

As a fledgling PR professional, I can say that if there is such a formula, it’s worth gold.

Cashmore narrows success down to a few categories: The cute factor, humor, emotional response, music, cumulative advantage. Note sure if he has it right, but I will leave you with the most popular of the year:

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